The project of a post-competition publication in yet another edition of the Innovation Award competition. The mission of the Innovation AD platform is to be a catalyst for innovation in marketing that delivers measurable business value. Innovation Ad promotes innovative actions in the advertising industry, and breaks boundaries by showing that innovation can be profitable.

 

The project of the catalogue combines two functions: a calendar and the post-competition publication displaying the most innovative, award-winning work in the area of marketing and advertising. The calendar is printed on a different kind of paper, so one can write in it with more ease, and also the pages are of a different dimension so they can be easily found inside. This year's album uses the language of Innovation AD 2015 in a creative manner, by juxtaposing the visual elements with the graphic language.